Skip to content
Freaky Mack
Chapter 02 — The studio

Advertising taught us precision.
Cinema gave us the appetite.

A film production house built on six years of advertising filmmaking — now a studio for commercial, narrative and digital stories.

The story so far

Freaky Mack Studios is built on six years of advertising filmmaking at Freaky Mack — now a larger creative studio focused on storytelling across commercial, narrative and digital formats.

We’ve made films for McDonald’s, Google, Adidas Originals, Mercedes-Benz, Fila, PC Jewellers, Times of India and many more — bringing strong visual storytelling, production discipline and a filmmaker-led creative approach.

Today we develop and produce commercial and fashion films, music videos, documentaries, digital series and original narratives. We combine the precision of advertising filmmaking with the creative ambition of independent cinema — building a slate of our own work alongside films for brands and cultural platforms.

More from set
  • The camera operator lines up a shot on the tripod, the crew watching over his shoulder
  • A close look at the shot, eyes on the camera
  • A run-through on a black-draped set, the camera rolling in the corner
  • The crew crowds round the camera as the operator frames up
  • Sitting down with the camera between set-ups, the crew gathered behind
  • Checking the frame through the camera's eyepiece
  • Crouched at the camera outdoors, the crew looking on
  • Two of the crew watching the monitor together
Told in chapters

From agency to studio.

  1. Chapter 1Freaky Mack begins, making advertising films for brands.
  2. Chapter 2McDonald’s, Google and Adidas Originals come on board.
  3. Chapter 3Mercedes-Benz, Fila, PC Jewellers, Times of India — and many more.
  4. Chapter 4Freaky Mack Studios — originals, series, documentaries and a podcast, alongside the brand work.
What we believe
01PrecisionSix years of commercial sets taught us discipline: on time, on brief, on brand.
02AppetiteThe creative ambition of independent cinema, brought to every brief we take on.
03StoryA home for filmmakers, creators and ideas that deserve to become films.
What we make

Eight ways a brief becomes a film.

  1. 01Ad filmsCommercials and brand films for TV, digital and cinema.
  2. 02Music videosFor artists and labels, from concept to final cut.
  3. 03Fashion filmsCampaign and lookbook films for fashion labels.
  4. 04Event filmsLaunches and events, captured and cut to last.
  5. 05DocumentariesLong-form stories for brands and cultural platforms.
  6. 06Short films & web seriesOriginal narratives and digital series.
  7. 07Podcast & YouTubeStudio-produced episodes and channel content.
  8. 08Post-productionEdit, grade, sound and finishing.
How we work

One team, brief to final cut.

  1. 01Development & directionIdea, treatment and script — the story before the camera rolls.
  2. 02ProductionCrew, camera and the discipline of commercial sets.
  3. 03Post-productionEdit, grade, sound and delivery — cut for every platform.
Films made for
McDonald’s
Frame from McDonald’s Chicken McWings, at 0:11
McDonald’s Chicken McWingsYouTube ↗
GoogleMercedes-Benz
Frame from Mercedes-Benz Global Star, at 0:17
Mercedes-Benz Global StarYouTube ↗
Adidas OriginalsPC Jewellers
Frame from PC Jeweller TVC, at 0:16
PC Jeweller TVCYouTube ↗
Rock.it
Frame from Rock.it, at 0:02
Rock.itYouTube ↗
FilaTimes of IndiaGovernment of Haryana
Wide of the roadside drinks stall, man arriving by bicycle
PKCCYouTube ↗
Fabindia+ many more
Chapter 06 — Your turnGot a story? Let’s shoot it.
Start a project